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Horwath HTL Planning and Development
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Over 12,000 Feasibility Studies completed globally.
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Whatever the problem, Horwath HTL will find the solution.

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Hotel Planning and Development

Getting the planning and development right is fundamental for any hotel, tourism and leisure project. Our international team of experts will use their project experience, market research and analytical capabilities to help you navigate the entire process.

The key to any successful hotel development is thorough planning and preparation, only when every aspect and cost has been carefully considered, should the wheels be set in motion” Robert Hecker, Chairman Horwath HTL

We can spot development opportunities, recommending the concept and product that will realise its full potential.

By estimating project cash flows, we can test a project’s financial feasibility. We can also form a view of potential investment returns based on a detailed analysis of future market performance, the competitive attributes of the subject property and local operational and financial benchmarks from our database.

Developers, operators, lenders and investors rely on our reports for an impartial assessment of project viability while our market and product descriptions form the basis for architectural briefs, for shortlisting appropriate operators and for project branding.

Our planning and development services include:

  • Appraisal Reports
  • Destination and Large Scale Project Master planning
  • Facilities Programming
  • Highest and Best Use
  • Hotel Management Company Selection and Contract Negotiation
  • Macro Tourism Analysis
  • Market Entry Strategy
  • Market and Financial Feasibility Studies
  • Product Conceptualization
  • Project Capitilization and Financial Structuring
  • Residual Land Valuation
  • Strategic Planning

Success Stories

  • Shanghai skyline with modern urban skyscrapers, China
    Planning & Development, Tourism & Leisure

    Disney China: Resort Development Strategy and Feasibility Study

    Scope of Work:Market and financial projection for the hotels within the upcoming Disneyland Resort Area.

    Description of Project:Forecasted the future room night and F&B demand for the theme park guests as well as outside guests.

    Project Status: Opening 2015

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    Planning and Development SS
    Planning & Development

    Hangzhou, China Xixi Wetland Destination Development Strategy

    Scope of Work: Full feasibility study with market and financial ananlysis, positioning and projects for this destination.

    Description of Project:
    Recommended the number of hotels to be developed in this destination, with scale and facility recommendation as well as development strategy for each hotel.

    Project Status: Project opened with 3 branded hotel: Sheraton, Banyan Tree, and Angsana.

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    Planning and Development SS
    Planning & Development

    Sanya, China Lingshui Bay Feasibility Study and Management Contract Negotiation

    Scope of Work:

    We selected an optimal hotel Site in the Hainan International Tourism Island Pilot Zone, Lingshui Lian, and conduct the market and financial feasibility study for the proposed Resorts. We are currently assisting in a hotel management company selection and contract negotiation for the proposed Resort.

    Description of Project:

    A top-tier full-service boutique hotel with approximately 170 suites, including 18 freestanding villas, overlooking the Lian Lagoon and South China Sea.

    Project Status:

    Market and Feasibility Studies completed. Management Contract Negotiation ongoing.

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  • Planning and Development SS
    Planning & Development

    Lhasa, China Market and Financial Feasibility Study

    Scope of Work:
    Horwath HTL was engaged to conduct a market and financial positioning study for a potential Hotel site in the heart of Lhasa.


    Description of Project:

    As the first international luxury brand hotel in Tibet, this project was branded St. Regis. Located on Jiangsu Road and situated in Lhasa’s ancient Barkhor area, it is minutes away from the holy Potala Palace and 75km away from Gongga Airport. The Hotel opened with 150 rooms and villas and 12 suites, including the Presidential Suite.

    Project Status:
    Project completed, opened in November 2010 and is managed by Starwood under the St. Regis brand.

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    Planning and Development SS
    Planning & Development

    Park Hyatt Shanghai

    Office: Horwath HTL, China

    Scope of Work: Market and Financial Feasibility Study

    Description of Project: Analysed the Shanghai Hotel Market and prepared the financial feasibility study for the Park Hyatt Hotel at Pudong, Shanghai. This involved performance estimates, cash flow projections and ROI forecast.

    Project Status: Hotel is operational

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    Planning and Development SS
    Planning & Development

    Portman Ritz Carlton, Shanghai

    Office: Horwath HTL, China

    Scope of Work: Market and Financial Feasibility Study

    Description of Project: Conducted a financial feasibility study for the Portman Ritz Carlton in Puxi, Shanghai. This involved performance estimates, cash flow projections and ROI forecast.

    Project Status: Hotel is operational

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  • Planning and Development SS
    Planning & Development

    Hotel Nikko, Shanghai

    Office: Horwath HTL, China

    Scope of Work: Market and Financial Feasibility Study

    Description of Project: Carried out a feasibility study for the Hotel Nikko in Shanghai. This involved performance estimates, cash flow projections and ROI forecast.

    Project Status: Hotel is operational

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    Planning and Development SS
    Planning & Development

    Hyatt on the Bund, Shanghai

    Office: Horwath HTL, China

    Scope of Work: Market and Financial Feasibility Study

    Description of Project: Analysed the Shanghai Hotel Market and prepared the financial feasibility study for the Hyatt on the Bund, Shanghai. This involved performance estimates, cash flow projections and ROI forecast.

    Project Status: Hotel is operational

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    Planning and Development SS
    Planning & Development

    The St. Regis Beijing

    Office: Horwath HTL, China

    Scope of Work: Market and Financial Feasibility Study

    Description of Project: Market and financial feasibility study for the St. Regis in Beijing. The study includes performance estimates, cash flow projections and ROI calculation.

    Project Status: Hotel is operational

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