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Horwath HTL Strategic Advice
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Horwath HTL offers advice on transactions that helps to translate professional advice into real results.

Strategic Advisory Services

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Corporate Strategic Advice

The global hospitality industry is fast moving and situations can change quickly, here today and gone tomorrow.

The challenge for any executive team is how to manage that change, and achieve the growth that your investors and shareholders are clamoring for. Your success will come down to whether or not you have identified a clear path, and correctly allocated the right resources at the right time to execute the plan; no easy task when you are also running a business.

At Horwath HTL, we have both the insight into specific tourism and hospitality trends and the corporate understanding to guide you through this process. Our network of specialized experts around the world we can tackle all aspects of corporate strategy.

We can shape a tourism value chain through tourism strategies and master plans of a country or a region, to an individual city or a destination. We have also worked on the planning and development of thousands of individual development projects around the world. That gives as a strong position to support our Clients through our value driven approach resulting in successful and long-term partnerships.

Our corporate services include:

  • Growth strategy
  • Market strategy
  • Investment strategy
  • Strategic business plans and reviews
  • Strategic and operational restructuring
  • Human Resources management
  • Transactional support services

Marketing and Sales

Customers are more and more demanding, and it is getting even harder to exceed their expectations in an increasingly complex ecosystem. Hospitality has been quickly digitalized, and the pace of the technological and digital revolution is not slowing down. We help our Clients to become customer centric and more agile in the digital space so they can face upcoming challenges before they happen. We go beyond a pure sales and marketing as a service to a strategic level and integrate them across an organization to support the overall corporate strategy.

Our Marketing and Sales services include:

  • Marketing and sales strategy
  • Brand strategy
  • Digital marketing
  • Development of products and services
  • Standard operating procedures (SOPs)
  • Sales and distribution channels management

Success Stories

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    Strategic Advice

    Hyatt Regency Colombo – Colombo, Sri Lanka

    Project Overview: Horwath HTL was engaged by Overseas Private Investment Corporation to perform an in-depth market analysis in connection with the potential financing for the construction of the proposed Hyatt Regency Colombo (scheduled for opening in 2014).

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    Strategic Advice

    Hyatt Regency Colombo – Colombo, Sri Lanka

    Project Overview: Horwath HTL was engaged by Overseas Private Investment Corporation to perform an in-depth market analysis in connection with the potential financing for the construction of the proposed Hyatt Regency Colombo (scheduled for opening in 2014).

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    Strategic Advice

    Budget Hotel Brand Expansion – Southeast Asia

    Office: Horwath HTL Singapore

    Category: Hotel Transactional Advice

    Scope of Work: Due Diligence

    Definition of Project: Horwath HTL was engaged to assist in the due diligence process for the potential acquisition and/or investment in an expanding budget hotel brand across various Asian markets.
    As initial input to the acquisition process, a view on the reasonableness of assumptions driving the target company’s business plan and financial projections was provided. Comments were also provided on adjustments to the business plan, where deemed needed, to better reflect more realistic results.

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    Strategic Advice

    Regent / Intercontinental Hong Kong

    Office: Horwath HTL Singapore

    Category: Hotel Transactional Advice

    Definition of Project: Horwath HTL was engaged by InterContinental Hotels Group to provide market analysis, property projections and opinion of value for the acquisition of the Regent Hong Kong (currently known as Intercontinental Hong Kong).

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    Strategic Advice

    Grand Hyatt Erawan & JW Marriott – Bangkok, Thailand

    Office: Horwath HTL Singapore

    Category: Hotel Transactional Advice

    Scope of Work: Due Diligence

    Definition of Project: Horwath HTL was engaged by a US based private equity to provide independent opinions of value for the 380- room Grand Hyatt Erawan and 441- room JW Marriott hotels as part of the due diligence process for investing in the ownership of these two prime 5-star hotels.

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    Strategic Advice

    Lv8 Resort Hotel – Canggu, Bali, Indonesia

    Office: Horwath HTL Singapore

    Category: Hotel Transactional Advice

    Description of the Project: Horwath HTL was engaged as an independent advisor by an interested investor to determine the optimal approach and investment returns for the potential purchase of Lv8 Resort Bali, a 124-unit apartment- style beach front resort with beach club component.
    The commissioned report establishes the market conditions and outlook for resort operations and unit sales, along with projections for the potential property-use scenarios.

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  • Bali-Water-Temple-Tanah-Lot-iStock_83444835_MEDIUM.jpg
    Strategic Advice

    Lv8 Resort Hotel – Canggu, Bali, Indonesia

    Office: Horwath HTL Singapore

    Category: Hotel Transactional Advice

    Description of the Project: Horwath HTL was engaged as an independent advisor by an interested investor to determine the optimal approach and investment returns for the potential purchase of Lv8 Resort Bali, a 124-unit apartment- style beach front resort with beach club component.
    The commissioned report establishes the market conditions and outlook for resort operations and unit sales, along with projections for the potential property-use scenarios.

    Read More
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    Strategic Advice

    Swissotel Merchant Court – Singapore

    Office: Horwath HTL Singapore

    Category: Hotel Transactional Advice

    Scope of Work: Due diligence

    Description of the Project: Horwath HTL was commissioned by LaSalle Investment Management to provide a market outlook study, performance assessment and cash flow projections for the 476-room Swissotel Merchant Court Hotel Singapore (SMC) as part of the various due diligence procedures for its 2007 acquisition.

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    Strategic Advice

    Amanresorts – Global

    Office: Horwath HTL Singapore

    Category: Hotel Transactional Advice

    Scope of Work: Due Diligence

    Description of Project: Horwath HTL was engaged by a private equity group to provide due diligence assistance associated with the financing for a proposed acquisition of Amanresorts, including market analysis, property reviews and management fee projection and valuation assessments involving existing properties and pipeline projects in 41 locations across Asia, the south pacific, Europe, Africa and the Americas.

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