Market Report: Hua Hin Top-Tier Hotels

Hua Hin’s top-tier hotel market is slowly coming out of stagnancy.  Past years were disrupted by a sequence of negative incidents from a military coup, a zero-dollar tour crackdown and the passing of the late King on the back of several hotel openings.  The market performance recovery in the foreseeable future will be supported by improved business and tourism sentiment, coupled with moderate supply pipeline.  However, uncertainty looms over a long-term vision of the Thai Riviera and potential resurgence of new hotel developments and alternative accommodation.