Irina Markarova


Market Research Analyst




Level 15, 1 O'Connell Street
Sydney, NSW
2000, Australia




Irina is a Market Research Analyst with Horwath HTL Australia, a role that encompasses monitoring all reported activity related to the hospitality industry in Australia, such as new projects and refurbishments, reported transactions, and reported and surveyed performance; as well as supporting the consulting team with research, analysis and summary report preparation.

Irina’s background lies in business management in roles where she held positions in Strategic Management and Sales and Marketing in hospitality businesses in Russia. Consequently, her skills are in data analysis and a focus on hotel market analysis.

Irina developed her consulting skills during her Masters Degree course and over the past two years working with a leading hotel consulting firm in Sydney. Recently, Irina finalised her Masters Degree at Blue Mountains International Hotel Management School (Sydney, Australia) with specialization in “Hotel and Resort Management”.