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Welcome to Malaysia
Horwath HTL's Malaysia presence started in September 2002, and since then, have undertaken and completed more than 450 projects across Malaysia and the wider Asia Pacific region
Regional Contact
Kuala Lumpur
Level 36, CEO Suite,
Menara Maxis, KLCC 50088
Kuala Lumpur
Years Presence in Malaysia
Projects Completed across Malaysia and Asia Pacific
AsiaPac Shop
Premium Reports
Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets.
Malaysia Annual Study 2025
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Malaysia Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Malaysia Annual Study – Summary
Philippines Annual Study 2025
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Philippines Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Philippines Annual Study – Summary
Vietnam Annual Study 2025
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Vietnam Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Vietnam Annual Study – Summary
Singapore Annual Study 2025
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Singapore Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Singapore Annual Study – Summary
Thailand Annual Study 2025
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Thailand Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Thailand Annual Study – Summary
South Korea Annual Study 2025
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 South Korea Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 South Korea Annual Study – Summary
Maldives Annual Study 2025
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Maldives Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Maldives Annual Study – Summary
Indonesia Annual Study 2025
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Indonesia Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Indonesia Annual Study Summary
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Malaysia projects
We help ambitious clients achieve extraordinary outcomes
Feasibility Study and Masterplanning for Ultra Luxury Resorts
Mengalum Island, Malaysia
Feasibility Study for Upper Upscale City Resort
Malacca, Malaysia
Feasibility, operator search & management contract negotiation for Conrad KL
Kuala Lumpur, Malaysia
Hotel Repositioning and Conversion to Waldorf Astoria
Kuala Lumpur, Malaysia
Luxury hotel on top floors of Tower 118, Park Hyatt KL
Kuala Lumpur, Malaysia
Management Contract Review for Ascott
Kuala Lumpur, Malaysia
Market & Financial Feasibility Study for Luxury Boutique Wellness Resort
Desaru Coast, Malaysia
Market & Financial Feasibility Study for Luxury Serviced Apartment
Kuala Lumpur, Malaysia
Local insights
Cutting-edge analysis
Asia Pacific Hotel Sustainability Trends 2022
Greenview and Horwath HTL are pleased to present the annual Asia Pacific Sustainability Trends 2022 report, which is published for the seventh consecutive year. This report presents results of the 2022 Horwath HTL Asia Pacific Hotel Industry survey. For this year’s report, a total of 2,586 hotels across 15 countries participated by contributing information about their uptake in sustainability practices as well as utility data from 2021 calendar year. The data is compared against a 2019 baseline to provide insight into the average changes in energy and water consumption and costs by country and service type pre and post pandemic. Additionally, sustainability practices undertaken by hotels were also analyzed to understand implementation status at the country level. Continuous spreading of awareness and scaling of solutions globally will enable further advancement in this region. We are proud to support the industry’s effort to benchmark best practices in sustainability, with the results of this report contributing towards publicly available industry-wide initiatives for hoteliers to understand their properties’ sustainability standing: the Cornell Hotel Sustainability Benchmarking study, Green Lodging Trends Report and Greenview Hotel Footprinting Tool. We would like to acknowledge and thank the Honorary Advisory Board for the Horwath HTL annual hotel industry surveys and the supporting Country Hotel Associations for their participation and strong support.

Asia Pacific Hotel Sustainability Trends 2021
The “Asia Pacific Sustainability Trends 2021” report offers an in-depth look at sustainability practices within the hotel industry across 15 countries in the Asia-Pacific region. Compiled from data provided by 2,356 hotels, this sixth annual report examines the evolution of energy and water usage, cost trends, and the adoption of sustainability initiatives, particularly in the context of the COVID-19 pandemic.

Asia Pacific Hotel Sustainability Trends 2020
The “Asia Pacific Sustainability Trends 2020” report provides a detailed examination of sustainability practices in the hotel industry across 16 countries in the Asia-Pacific region. Despite the challenges posed by the COVID-19 pandemic, the report reflects ongoing efforts to improve sustainability across various aspects of hotel operations, including energy usage, water conservation, and the adoption of eco-friendly practices.

Kuala Lumpur: Top-Tier Hotel Market
Kuala Lumpur (KL), Malaysia’s main economic and business centre, houses the largest number of upper-upscale and luxury hotels in the country. The city, a hub for finance, insurance, real estate, and the arts, continues to expand with its Greater KL region contributing significantly to Malaysia’s economy.

Desaru Coast, Malaysia: Hotel Market Overview
While the pandemic devastated the hospitality industry in 2020, Desaru in Malaysia welcomed two luxury resorts, namely Anantara and One&Only. While not a panacea to the damage dealt to the global tourism industry, it does send an encouraging signal to those with bullish perspectives on the destination. Historically, Desaru was a well-kept secret by Malaysians, and the occasional Singaporeans, who have been enjoying this scenic beach destination. As the Desaru Coast master plan development is carried out, Desaru was revived and again on the radar of tourists seeking an authentic beachside experience. In this market report, we assess the lodging assets’ performance in Desaru Coast and compare Desaru and Langkawi shoulder-to-shoulder in terms of market segmentation, nationality mix, accessibility and other characteristics.

Langkawi, Malaysia: Top-Tier Hotel Market
Langkawi, known as “the Jewel of Kedah,” has evolved significantly since hosting the Commonwealth Heads of Government Meeting in 1989. This event catalyzed its transformation into a major tourist destination, supported by the construction of an international airport and the island’s designation as a duty-free district. Today, Langkawi is globally recognized for its luxury and upper-upscale resorts along its picturesque coastline.
