Fixing the Three-Meal Outlet

Classic All Day Dining restaurants struggle to compete with high-quality independent venues, in most cities. ADD outlets tend to be oversized, to accommodate breakfast demand, and lack compelling concepts.

This results in underutilization and low average spend, compared to specialty and independent restaurants. The current approach is commercially unappealing and wastes an opportunity for the hotel to engage with the local community and develop its reputation.

Horwath HTL and EDG Design have worked together to analyse ADD performance numbers across key markets in APAC, to understand and address this dynamic and drive more strategic F&B decision-making for these restaurants.