Global Hotel Market Sentiment Survey H1 2014
By James Chappell on April 2, 2014
Horwath HTL has released the latest edition of their biannual survey, the Global Hotel Market Sentiment Survey, H1 2014.
Encouragingly general market sentiment is positive across the world.
Outlook has improved since the middle of 2013 and is better than the same time in 2012 and 2013. As global and local economies and tourism trends continue to change, most hoteliers remain optimistic about the performance and health of our industry.
We should not overlook the pattern of volatility in the surveys themselves. Sentiments tend to dip midyear and improve again as a new year starts. However, the global index has not been negative since July of 2009, so there would appear to be an overall positive trend.