Horwath HTL Releases Latest Version of Global Hotel Market Sentiment Survey

By James Chappell on April 7, 2014

Global Hotel Market More Positive about 2014
London, April 7th 2014

The latest survey compiled by Horwath Hotel, Tourism and Leisure (HTL), the world’s largest hospitality consulting firm, has shown that hotel operators around the globe are more optimistic about the coming few months than they were in 2012 or 2013. The survey, which summarises responses from over 40 countries, shows that America continues to be positive, Asia has recovered slightly from the last two surveys and even Europe has experienced a slight lift.
The Survey, which can be downloaded in full at www.horwathhtl.com, provides the hotel industry with a quick assessment of the future market outlook. The four-question survey focuses on the outlook for occupancy, average room rates and total revenue. Hoteliers have also been asked to make comments on their expectations for the coming year in comparison to 2013, as well as identify key factors of growth/decline, assessing the outlook for key demand segments.

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James Chappell, Global Business Director of Horwath HTL said said, “Outlook has improved since the middle of 2013 and is better than the same time in 2012 and 2013. As global and local economies and tourism trends continue to change, most hoteliers remain optimistic about the performance and health of our industry. We should not overlook the pattern of volatility in the surveys themselves. Sentiments tend to dip mid-year and improve again as a New Year starts. However, the global index has not been negative since July of 2009, so there would appear to be an overall positive trend.”

About Horwath HTL
Horwath HTL is the largest and most experienced hotel, tourism and leisure-consulting brand in the world, with over 55 offices in 39 countries. Horwath HTL’s global reach is complimented by a deep local knowledge, gained from thousands of projects over many years.
Horwath HTL remains the number one choice for hotel and real estate companies, as well as individuals and financial institutions looking to invest in the hospitality industry. Whatever and wherever your project, Horwath HTL offers the reassurance of an internationally consistent quality of service.
Horwath HTL is a member of Crowe Horwath International, a professional association of accounting and management consulting firms founded in New York in 1915. Crowe Horwath International is currently ranked among the top ten international professional service groups with offices in close to 586 cities in 108 countries.
If you have any questions, please contact James Chappell, Global Business Director at jchappell@horwathhtl.com

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About the author

James Chappell jchappell@horwathhtl.com