Merging Medical & Wellness Tourism in Integrative Wellness Destinations

The concepts of wellness and medical tourism are becoming increasingly interwoven, with each industry incorporating aspects from one another. Wellness resorts, renowned for their holistic offering, are now incorporating diagnostics and advanced results-driven treatments as a part of their service platform. Meanwhile, medically-focused destinations are seeking to extend their offering by including various wellness services.
This Horwath HTL Health & Wellness report sets out to determine the differences between medical and wellness tourism, as well as discuss each segment’s characteristics and perimeters, provide best practices and considerations for successful operations, and anticipate market changes within the industry.