Pattaya Hotel Market Trends & Outlook
By Nikhom Jensiriratanakorn on June 14, 2022
Pattaya, a destination that has long been known for nightlife and an inexpensive holiday, is transforming with an abundance of EEC infrastructure projects, expansion of nearby industrial estates, mixed use developments with top-tier international branded hotels, lifestyle attractions and amenities, as well as year-round festivals and events.
The continued rapid urbanization and industrial advancement in the eastern region have expanded corporate demand contribution and diversified across business segments and source markets.
How is the recovery pattern in Pattaya now? What is the market outlook for the modern-day Pattaya?
The latest study by Horwath HTL analyses Pattaya’s hotel market performance and forecasts its near-term recovery coupled with a growth trajectory over subsequent years.