Market Report: France
By Philippe Doizelet on April 26, 2013
Horwath HTL France has released a special market report on France
On January 1st 2012, the overall French hotel supply accounted for 17000 graded hotels or a total of 614 700 rooms. For 2013, based on our estimates, the French market should shows a slight increase in room supply, showing a positive dynamic. This trend is supported by the on-going development of hotel chains, which are still expanding their network mainly on a franchise basis.
Overall the average hotel chain penetration rate in France, the highest in Europe reaches 41% of the room counts. Two leading groups groups, Accor and Louvre Hotels, are estimated to represent some 2/3 of total branded rooms.